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That changed early in 2013 when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix. This gave advertisers the power to reach out beyond their own CRM databases and tap into insights gleaned from shopper loyalty programs of all kinds and matched to individual user profiles.
The Facebook statement to the Star also includes this line: "We apologize for any harm this has caused." has gone offline.
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Facebook Custom Audiences are an advanced feature that enable you to connect on Facebook with your existing contacts.
Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.